As a distinguished recipient of the Impact 30 Under 30, I have been recognized among the brightest minds in the industry, cementing my position as a leader in e-commerce and digital strategy. With over 6 years of experience, I have built a diverse portfolio of transforming both emerging and established brands, consistently driving impactful strategies for business growth. My expertise lies in building brands from scratch, mastering customer retention, and spearheading customer acquisition across both domestic and international markets. I have a proven track record of scaling businesses across marketplaces, quick commerce, and new-age platforms with innovative, results-driven approaches. Currently, I lead Quick Commerce projects at one of the world's top media agencies, where I am shaping the trajectory of this rapidly evolving sector. I strongly believe that quick commerce is on the brink of redefining P&Ls and holds immense potential to revolutionize business outcomes. My contributions also extend to GroupM’s Ecommerce Academy and Think Tank, where I serve as a Subject Matter Expert, sharing insights and advancing the future of e-commerce marketing. My robust experience at Blinkit, where I drove exponential revenue growth and spearheaded Ads strategy, coupled with my early career in startups, has honed my ability to see beyond KPIs, blending agility and strategic foresight to tackle multifaceted challenges. I am driven by a relentless passion for innovation and growth, always eager to engage in transformative discussions about making it BIG in the e-commerce industry.