I'm currently working with MakeMyTrip for their Gulf Business (GCC) in the Marketing Strategy & Analytics function where I'm responsible for shaping and supporting Business and Marketing Strategy through a data-led mindset. Previously, I've worked with Mu Sigma as a Decision Scientist for a Fortune 50 client in the US on problem statements like Marketing Mix Optimization, New Product Development - Forecasting and Social Listening I'm a 2022 Marketing graduate from SP Jain Institute of Management and Research, Mumbai (SPJIMR). Areas where i can help: 1. Navigating B School Journey - Placements, Competitions, Academics and everything else 2. Digital Marketing - User Growth, Retention, Balancing Brand and P&L Mindset 3. Business Strategy - Shaping Data and Metrics the right way to develop a strong Business Case, Annual Operating Plans for senior leadership 4. Marketing Analytics - Attribution Modelling, Navigating MarTech tools