Swiggy & Zomato Menu & Brand Growth

Your restaurant menu is your storefront on Swiggy & Zomato — and small changes to how it's structured, priced and presented can have a meaningful impact on orders.

In this 45-minute 1:1 session, I'll do a quick deep-dive of your menu/listing and give you practical, actionable recommendations on what I'd change and why.

We'll look at areas including:

• Menu structure & organisation — is it easy for customers to navigate and decide?
• Pricing & price architecture — pricing, gaps, anchors and perceived value
• Hero products & menu mix — what should be highlighted, repositioned or removed
• Images & visual merchandising — which products need stronger photography/presentation
• Product names & descriptions — making them clearer, more appetising and SEO conversion-friendly
• Combos, add-ons & upselling — opportunities to increase AOV
• Offers & promotions — how your menu and pricing work together
• Competitive positioning — how you compare with similar brands in your category
• Overall listing experience — identifying the biggest friction points affecting conversion

You'll leave the call with a prioritised list of changes you can actually implement, rather than a generic report full of theory.

Why me?

I previously led Swiggy's Private Brands Menu Optimisation & New Brands team, working across 10 in-house brands, 100+ kitchens and ~₹300 Cr in revenue, with 5,000+ cooks.

I've spent years looking at menus not just from a food perspective, but from the lens of customer behaviour, conversion, pricing, merchandising and operational realities.

This is a 45-minute working session - I'll look at your actual listing and tell you what to change, what to prioritise, and where I see the biggest gaps/ opportunities.