Fundraising Strategy & Investor Positioning

A focused 1:1 session for founders preparing to raise capital and looking to sharpen, refine or rethink their investor story.

Having worked across investment banking, PE, M&A and capital raising, as well as having built and operated consumer businesses, I can look at your company from both sides of the table — what makes a business investable and how that story needs to be communicated.

We can work through:

• Fundraising readiness — what investors are likely to question, challenge or find compelling
• Investor positioning — how to frame your business, market and opportunity in a way that resonates with the right investors
• The core narrative — what your story should be, what should be de-emphasised, and what may need to be reframed
• Pitch deck & storyline — creating a sharper flow from problem → solution → market → traction → opportunity → why now
• Differentiation — making it clear why your company is different and defensible in a crowded market
• Traction & metrics — identifying which numbers actually strengthen your investment case and how to present them
• Business model & economics — highlighting the metrics, unit economics and growth drivers investors care about
• Investor objections — anticipating the questions and concerns likely to come up in investor conversations
• Fund / investor fit — thinking through which types of investors are most likely to respond to your story

This isn't about making your business sound artificially bigger or dressing up weak numbers.

It's about finding the strongest version of the truth — and building an investor narrative around it.

Ideal for founders preparing for a pre-seed/ seed/Series A raise, struggling to get investor interest, or feeling that their business is stronger than the way it's currently being presented.