About Yourself I'm Nikhil Mishra, I work in the Loyalty Programs and Retention Marketing team at Shoppers Stop, focused on CRM campaigns, customer communications, and marketing analytics. My background isn't the usual marketing path. I started as an engineer, moved into B2B sales and marketing across pharma, chemical, and industrial equipment, then did my MBA at IIM Sambalpur. I help people with two things: MBA prep (applications, interviews, making the most of your two years) and Career counselling.