His expertise in digital advertising, email campaign management, and integrated marketing strategies helped our team exceed ROI targets and optimize performance across channels.
Growth, Product, Experimentation, and Digital Marketing professional with 7+ years of experience driving acquisition, conversion, and retention outcomes for multi-industry clients (e-commerce, SaaS, real estate, hospitality, BFSI/finance/fintech, healthcare, edtech) across US/EMEA/APAC. Delivered end-to-end funnel and journey optimization through CRO/experimentation, UX/UI enhancements, marketing automation, and MarTech enabled execution—achieving 4.5x ROI, KPI uplift up to 135%, and 250+ hours saved, while partnering on 50+ initiatives and managing $500K budgets aligned to $16M revenue targets.
Hands-on experience across performance and lifecycle marketing (Search/SEM, Meta, LinkedIn, email/lifecycle, remarketing, content-led campaigns, landing page optimization), with a strong focus on brand-aligned messaging, positioning, and consistent customer experiences. Translates customer and performance insights into product-facing, roadmap-ready initiatives (requirements, user stories, wireframes) in partnership with Product, Design, Engineering, Analytics, and Marketing Ops. Proven account management and stakeholder leadership with end-to-end pre-sales to delivery ownership (RFP/RFI, pitching, pricing, governance) and account expansion/retention, backed by 83% wins across 89 pitches and 17+ client engagements.
Divyendu consistently demonstrated exceptional strategic thinking, blending creativity with data-driven insights to deliver outstanding results.
