People believe people, not businesses. I am a Marketing & Communications professional with over 15 years of experience, across agency and client environments, in creating, building, promoting and managing perceptions of brands. With a penchant for storytelling- irrespective of the medium, I have parlayed my passion into a career spanning journalism, digital marketing, traditional advertising, and internal and corporate communications. I excel in fast-paced, scale-up environments and enjoy building long-lasting relationships. I am a ‘strategy first’ thinker with proven excellence in project/ stakeholder/ creative agency management, and the ability to drive partnerships and build relationships with stakeholders outside the organization. At a personal level, I’m an advocate of sustainable living with a passion for creating an equitable world. I am also an advocate of sustainable fashion and find my escape in travelling, reading fiction and writing. I truly believe that storytelling can change the world. Hence I took a big leap this year to dedicate my 365 days (starting April 1, 2023) to sustainability. My first project involved working with the locals of Spiti and Running a Cafe. Then I moved to Ladakh as the Manager and Marketing Head of a Sustainable Resort called Ladakh Eco Resort (the stint ended on Oct ‘23).