I specialise in creating user and brand experiences, building scalable design teams and facilitating a design culture in multinational organisations. I use various methodologies to facilitate processes to best understand user and business needs, behaviours and pain points, to produce measurable successful end-to-end experiences. With more than 13 years combined experience in the information technology, financial services and advertising industry, and having worked for global markets across 7 countries in Africa and 1 in Asia, I have gained valuable skills and experience in: • Understanding customer, financial and MSME behaviour of diverse segments. • Designing global brands, marketing campaigns and products. • Launching brand, creative and marketing strategies for different touchpoints in various markets. • Working with cross-functional teams in various countries. I enjoy broadening my knowledge in fields such as user experience, high performance, strategy and innovation in business, and behavioural economics, to be able to deliver the greatest possible sustainable long-term value for customers, businesses and ecosystems.