A competitive intelligence specialist, market research enthusiast, creative writer, and thought leader with extensive knowledge of the scholarly publishing industry and specializing in strategy projects and analyzing start-ups, I have enjoyed working across various roles over the past 16+ years at CACTUS. I'm currently working as Senior Manager - Strategy & Corporate Development at Cactus Communications. My role involves tracking and analyzing industry movements and related players to support global organizational strategy. In addition, as part of the CACTUS Accelerator, my role involves evaluating start-ups based on various parameters, establishing first contact, maintaining warm relationships, and aiding senior management in investment decision making. In my previous roles, my responsibilities have included independently handling content marketing and social media operations, training senior executives on the effective use of LinkedIn, sourcing and hiring freelance experts from the world’s most prestigious universities, creative writing, and editing academic research manuscripts. I have a strong understanding of the scholarly publishing industry and have authored articles for some prestigious industry publications. Reach out to me (minhaj.raees at gmail.com) in case you're looking for strategic inputs on products and services related to the scholarly publishing industry or if you wish to enhance your impact on LinkedIn.