If your business primarily needs to be profitable or make an impact at least, then it's worth it, for me to spend mountains of hours scratching the keyboard as long as I know that together we are creating value that your clients are willing to pay for or becoming loyal consumers of your services. I am a passionate software developer, 9+ years experience. Ever since my first "Hello World!" program, 12yrs ago, I got hooked, I am also a painter, I love music and beautiful things. Problems make me think of solutions and I always try to build a thing or two where I can. One rule of thumb that my dad taught me in ethics is, "Honesty solves so many problems before they actually happen".