I help brands stop being boring on the internet. Over the last 5+ years, I’ve worked across influencer marketing and digital strategy for platforms like Jio Cinema, ZEE5, and Disney+ Hotstar, building campaigns that don’t just exist, but perform. I think in content, notice patterns most people miss, and enjoy turning “this might work” into “this actually worked.” Also currently exploring my softer creative side with crochet and digital products, because not everything needs a KPI.