Nowadays, marketing departments take great responsibility for positioning their organisations in the market. This is the very group which both represents a wide range of interdisciplinary skills and gathers the entire knowledge on their customers, their competitors and the market in general. Marketing departments must constantly analyse diverse and often complex information and translate it into a well-structured knowledge in order to enable decision makers to make more accurate business decisions. More importantly, marketing departments, using suitable tools and communication channels, should aim at: - Showing that the company can offer either a product or a service which addresses the needs of a customer more accurately, - Building trust, brand loyalty and a strong relationship with the customer Achieving these goals is possible only when the marketing team is highly motivated and manages to work efficiently. I believe that the keys to success are: building a team of skilled and experienced employees, offering this team vital resources and motivating them by creating an honest and transparent communication flow, as well as engaging them in planning and executing indirect strategies (for both individuals and the entire department) which, in general, lead to achieving strategic goals of the entire organisation.