Micdadh is a WhatsApp Conversational Marketer with a passion for driving sales for D2C brands. He uses his copywriting skills to create compelling copy that converts Conversations into Conversions on WhatsApp. Customer Retention is his main domain, and he uses strategic retention marketing to keep customers engaged and coming back for more. He's a graduate of Calicut University, where he earned a Bachelor's degree in English Literature in April 2022. During his college days, he did freelance work as a content/copywriter and social media marketer, gaining experience and exposure that helped him land a job at Artive Builders, Cochin as a copywriter in June 2022. Micdadh loves digging into customer problems and solving them with modern technology. He creates, scales, and optimizes business portfolios that matter. To accomplish this, he focuses on delivering key outcomes, building amazing teams, and quickly adapting to new learnings in the retention field. Throughout his career, Micdadh has enjoyed a few executive positions in Customer Relationship, Product Marketing, Content Writing, Retention Marketing, and Analytics. His personal and professional experiences have taught him that he can easily scale up businesses. He enjoys meeting new people and hearing new perspectives. You can reach out to him if you want to talk to him about conversational marketing, retention marketing, or customer relationship.