For the last five years, I have been fascinated by growing consciousness around the world. I see – an economic and cultural renaissance happening within India. – businesses adopting purpose-first communications. – growing awareness and call for better leadership the world over. – consumers focusing on health, sustainability and spirituality I personally grew more conscious about several aspects related to morality, ethics, philosophy, psychology and communications. In the last few years, I have spent time selling products for purpose-first brands and telling stories in newsletters, podcasts. Also observing almost every other person creating content across a broad set of related categories. I am building Mensch Ventures as a holding company to build honest, conscious and meaningful businesses. We build on our knowledge in d2c brand communications, operations management and leadership. You can check us out on www.hashtagmensch.com. Some more context on me, if this interests you. I'm an Engineer by education. I studied Industrial Engineering because I found that the curriculum beautifully combined engineering and management, two fields I'm hugely interested in. I agree with Eric Ries when he says that Management is essentially Human Systems Engineering. I'm a social scientist by interest. As a freshman, up until my junior year, I conducted epidemiological research - that's basically understanding human behavior, in the context of transportation planning. I soon became interested in psychology and read everything I could on personal and organizational psychology. I continue to study contemporary social phenomena that are shaping the world as I write this, including disinformation (aka fake news), political correctness, gender equality, morality, and ethics. I'm a businessman by choice. Not only do I believe that businesses are the best institutions you can build, I also see them as the 'ultimate sport' (to quote Mark Cuban) that requires you to excel across 'people, product, and processes' (Quote, Marcus Lemonis). Specialties: Content Marketing, Business Model Canvas, Product Management, Strategic Consulting, Lean Managment