As a customer obsessed coach-player with over 20 years' experience in the software industry, I have a proven track record of planning and executing successful marketing campaigns and events that drive pipeline and revenue growth. My core competencies include strategic planning, budget management, tactical execution, and ROI analysis. I've worked closely with sales and other stakeholders to define the marketing strategy and deliver a mix of tactics, including trade shows, regional events, webinars, digital marketing, and third-party advertising. I've also managed teams of event managers and have overseen the content creation, promotion, and measurement of all field activities. My mission is to create engaging and impactful experiences for customers and prospects.