- Overall 10 years of experience in the e-commerce industry and 6 years’ experience in product management with a strong academic foundation in technology & business from IIT-IIM - Awarded Product Champ of year for launching and growing Subscriptions for Livemint.com product at HT Media, resulting in 5 Cr yearly revenue - Expertise in acquisition, engagement & retention of subscribers, using funnel conversion optimization, personalization,app installs, GTM and tiered pricing model - Spearheaded integration with razorpay payment gateway for subscription checkout page, managing about 20K transactions/month - Initiated and led Fraud Management charter at Myntra, helping reduce return fraud by 2% (~10Cr) using data models built on customers’ shopping behavior, account behavior & login device details - Built CRM tool from zero for internal team to view customer history & take decisions - Led B2B e-Procurement suite integration & adoption at Moglix, used by procurement managers at large companies and internal sourcing and customer support team to track & manage RFQ and Order lifecycle, increasing integration & adoption of this Buyers portal up by 15% among top customers - Automated and streamlined RFQ management processes, resulting in a 90% reduction in SLA and a 10% enhancement in RFQ conversion rates. - Certified Scrum Product Owner by Scrum Alliance - Proficient in leadership and team management, fostering a collaborative work environment to drive successful product outcomes - Adept at heading product lifecycle activities including customer understanding, hypothesis testing, building user stories, writing PRDs,sprint planning, executing with developers, running UAT, rollout of product and monitoring of success metrics - Growth Facilitator with impressive success in setting the vision, direction & strategic plan to achieve desired company goals in terms of revenue, cost saving and user experience