Megha Sharma is a communications and editorial strategist building at the intersection of culture, creativity, and business. She has led storytelling and ecosystem initiatives for organisations such as 200 Million Artisans, Kantar, UNDP, and Publicis Groupe, with a focus on how culture drives markets and communities. She began her career in advertising at MullenLowe Lintas before moving into brand strategy and cultural insight. At Kantar, as a Global Correspondent for Culture Streetscapes, she explored how global shifts in tech, AI, and luxury are reshaping Gen Z behaviours, digital subcultures, and emerging cultural trends for clients such as Google. Currently, Megha heads communications at 200 Million Artisans, where she has designed campaigns for Kula Innovate and Kula Conclave. These initiatives unlocked $155K in funding, supported 18 craft innovators, and impacted more than 50,000 livelihoods, showing how cultural and creative manufacturing can shape the future of work in India. Alongside this, she has consulted for brands and startups across ed-tech, consumer goods, and media, delivering integrated campaigns that reached over 30 million consumers and scaling creator ecosystems from 0 to 1. Guided by a belief in the culture economy as a driver of growth and equity, her work bridges storytelling, strategy, and community, creating the conditions for cultural enterprises and ideas to thrive globally. 📩 Write to her at contactmeggha@gmail.com