I was introduced to one of the most interesting fields of business - Digital Marketing over 13 years ago. Ever since, it has been my endeavor to excel in this field. Starting out with one of the largest Search Engine Marketing providers, I was involved in helping their clients realize their advertising dreams of publishing ads on the Search Engine using PPC. My zeal and diligent indulgence in learning the processes and Editorial Policies of this Search Engine soon got me moving up the ladder and within 8 months was promoted to the role of a Quality Auditor for the Content Development section of process. Added to this, my prior experience as a teacher came in handy when I was asked to lead out Process Training on behalf of the clients. I have handled Client Deliverables, Quality Control, Training and Teams of various sizes reporting to clients in different geographies. Cognizant of client expectations, I led and was part of multiple Process improvement projects to improve efficiencies across teams. Personally, I consider myself to be goal-driven, employee minded, and client oriented. Challenges intrigue me, solving analytical problems is almost second nature, motivating peers and reportees to excel is an earnest desire, and bias (of any sort) is completely unacceptable. My last role was as a Project Manager for our client (one of the Top Digital Marketing Agencies in the world). This role has introduced me to a world of knowledge and new learning (including working knowledge of Digital Marketing platforms including Google AdWords, Bing Ads, Marin, Kenshoo, DS3, Google Analytics, Google Search Console, YouTube Analytics, Facebook Business).