. Forty three-year broad experience, being 36 at Ford Motor Company Brazil, in Quality, Product Development, Manufacturing, Maintenance, Purchase, Finance and Service to Customer. Involved on Industry 4.0 (Machine Learning, Deep Learning, AI, Blockchain etc) and solid roots on Physics, Engineering and Education. . 21 years of associate professor at Instituto Mauá de Engenharia of: Leadership: Maslow, MacGregor and Herzberg's Motivation Theories, Psychological Preferences, Group Thinking, Fifth Discipline & Dance of Change by Peter Senge, Management Derailment, The 7 Habits of Highly Effective by S. Convey, Allegory of the Cave by Plato, Learning Organization by I. Nonaka etc. Management: Competitive Advantage by Michael Porter, Human Capital Theory, BCG and Ansoff Matrices, Benchmark, SWOT, Balanced Scorecard etc. Supply Management: Quality Concept, Quality Auditing, Quality Preventive Tools, Supplier Sourcing, Risk Management etc.