As a Senior BI Analyst at Paramount+, I play a pivotal role in shaping the company’s content strategy and subscriber growth initiatives by delivering data-driven insights across multiple domains. I provide essential support to cross-functional teams, transforming complex datasets into actionable insights that drive business decisions. My work focuses on: User sign-up Attribution: Led a company-wide initiative to develop a framework that accurately captured subscription drivers for the streaming business, fundamentally reshaping Paramount+’s strategy for Original content development and licensing renewals. Guiding content investments: Identified growth opportunities through in-depth analysis of audience engagement and retention, helping direct billions of dollars in content investments. Audience Insights: Developed advanced audience segmentation frameworks by analyzing user behavior, content preferences, and engagement patterns. These initiatives have allowed Paramount+ to make data-informed decisions across content programming, marketing, finance, and product development, positioning the company for sustained growth and engagement in a highly competitive streaming landscape. With an MS in Business Analytics from UCLA Anderson, I thrive on transforming complex data into meaningful insights that drive business impact. My expertise spans two dynamic industries — Entertainment and Finance — where I’ve collaborated with major broadcast networks and content studios globally, solving advanced technology and analytics challenges. Prior to this, I earned a B.Tech in Electrical Engineering from the Indian Institute of Technology, Kharagpur, where I developed a strong analytical foundation. I am passionate about leveraging data to unlock new opportunities and fuel growth in fast-paced, data-centric environments.