As the founder and product owner of Pirsik, a tour and activity marketplace that connects local service providers in underrepresented areas to tourists worldwide, I am passionate about making travel accessible and inclusive. Pirsik is part of Microsoft for Startups Founders Hub, a program that helps early-stage startups scale and grow. I have more than 10 years of experience in tourism and tech startups, with a master's degree in artificial intelligence and multiple certifications in data analytics and SEO. I leverage my skills in data interpretation, visualization, and optimization to help various teams understand and measure their performance and impact using data-driven approaches. I also have expertise in online marketing, segmenting target audiences, setting up dashboards, and preparing reports on key business metrics. I enjoy startup challenges and simplifying complex problems.