Content Writing Live Course
Market On Media
Content Writing Course
Day 1 - Introduction to Content Writing.
Session 1 - Understanding Content Writing
Defining Content writing and its usage in the market
Different types of content (Blog posts, articles, copywriting etc..)
Overview of content writing tools and resources
Day 2 - Fundamentals of Effective Writing
Session 2: Grammar, Clarity, and conciseness
Grammer and punctuation basics
Importance of clear and concise writing
Common writing mistakes to avoid
(Active and Passive voice)
Day 3 – Research, Planning and outlining
Session 3: Research techniques and outlining
How to conduct effective research
Identifying reliable sources
Importance of outlines in content creation
Hands-on practice creating outlines
Day 4 - Crafting Compelling Headlines and Introductions
Session 4: Headlines and Introductions
Writing Captivating headlines
Crafting engaging introductions
Techniques for attention-grabbing content beginnings
Day 5 - Developing Body Content and Style
Session 5: Crafting Body Content
Strategies for maintaining flow
Transition techniques between paragraphs
Balancing information and entertainment
Session 6: Finding your writing style
Understanding personal writing style
Adapting style for different audiences
Practice exercises for developing style
Day 6 - SEO Basics for Content Writing
Session 7: Introduction to SEO
Basics for Search Engine Optimisation
Keyword Research and Integration
Writing SEO-Friendly Content
Session 8: Optimizing Content for Search Engines
On-Page SEO Techniques
Meta Tags, Alt text, and URL Structure
Workshop - SEO Optimization Practice
Day 7 - Editing and Proof Reading
Session 9: Editing and Proofreading
Importance of editing and content writing
Common editing techniques
Effective Proofreading strategies
Day 8 - Usage of Content writing on various platforms
Session 10: Differentiating content writing types and forms
Website content writing
SOcial media descriptions
Email writing
LinkedIn Writing
Session 11: Exposure to basics for Copy writing
Copy writing vs. COntent Writing
How to balance both
Designing a Blog calendar
Day 9 - Building and Online Presence
Session 12: Creating a professional portfolio
Walk through a real time portfolio
Constructing a real time portfolio for one’s self
Importance of writing portfolio
Hands-on: Building a basic portfolio
Day 10 - LinekdIn personal Profile Optimization
Session 13: Building Online Presence Part 2
Optimizing personal profile on LinkedIn
Ways to outreach clients on LinkedIN
Proper profile building on LinkedIN
Day 11 - Freelancing and Job Opportunities
Session 14: Exploring freelancing opportunities
Overview of freelancing platforms
Job Searching tips and platforms
Crafting Effective pitches and proposals
Day 12 - Final Review and Q&A
Session 15: Recap and Final Q&A
Recap of Key concepts and skills learned
Open floor for questions and clarifications
Guidance on the next steps in the content writing journey