As the Digital Marketing & Operations Manager at Outlook, I lead a dynamic team of freelancers in delivering end-to-end digital marketing solutions for clients worldwide. My dual role combines strategic digital marketing execution with operational leadership, ensuring seamless project delivery and measurable client growth. Core Responsibilities: 1. Digital Marketing Strategy & Execution Develop and implement data-driven SEO strategies (on-page, technical, off-page) to boost organic rankings and traffic for client websites. Manage social media marketing (organic + paid) across platforms (Facebook, Instagram, LinkedIn, Google Ads), crafting campaigns for brand awareness, lead generation, and conversions. Oversee content marketing, including SEO-optimized blogs, website copy, and ad creatives tailored to audience intent. Conduct keyword research, competitor analysis, and performance tracking using tools like Google Analytics, SEMrush, and Ahrefs. 2. Operations & Team Management Streamline workflows, assign tasks, and ensure timely project delivery for freelancers and clients. Monitor KPIs, budgets, and client reporting to maintain profitability and satisfaction. Act as the primary liaison between clients, freelancers, and stakeholders to align goals. 3. Business Growth & Client Relations Identify upsell opportunities and onboard new clients by showcasing Outlook’s expertise. Maintain client relationships through transparent communication and ROI-driven results. Skills & Tools: ✅ SEO (On/Off-Page, Local SEO) | ✅ Paid Ads (Meta, Google) ✅ Content Writing & Strategy | ✅ WordPress, Shopify, Canva ✅ Google Analytics, SEMrush, Ahrefs | ✅ Team Leadership & Agile Operations This role merges hands-on digital marketing expertise with operational excellence to scale Outlook’s impact as a premier freelance agency.