As a Senior Category Manager at Tata Digital, I am responsible for building the category for Tata Neu, a digital platform that houses Tata brands across categories. I liaise with internal stakeholders and partner brands to create and execute marketing strategies, campaigns, and initiatives that drive user engagement, retention, and revenue growth. I have a strong background in marketing, branding, and sales, with over five years of experience in various roles across different sectors, such as fashion, retail, and consulting. I have handled business development, social media, presales, and brand solutions for leading companies such as Zilingo, magicpin, and done research & advisory at Everest Group, and Evalueserve, delivering multiple successful projects and campaigns that enhanced brand awareness, customer loyalty, and business performance. I have completed my MBA at ISB Hyderabad, specializing in Marketing and Strategy. I am passionate about learning new skills and knowledge, and applying them to solve real-world problems and create value and impact. I am also a keen participant in academic and extracurricular activities, such as being a national runner-up in the HUL Lime Season XIII, a prestigious business case competition. I have excellent communication, interpersonal, and process improvement skills, which enable me to work effectively with diverse teams and stakeholders, and adapt to changing and challenging environments. I am driven by curiosity, creativity, and innovation, and always strive to explore and engage with people and opportunities that can help me grow personally and professionally.