Independent Consultant - Organic & Paid Marketing (Growth) Affiliate Marketing: Successfully onboard and manage quality-focused affiliate partners to drive acquisitions, app traffic, and user re-engagement. Focused on scaling partnerships that deliver measurable results. Facebook & Instagram Ads: Drive growth and optimization of install campaigns on Facebook and Instagram, ensuring maximum reach and engagement. Google UAC: Lead scalable and optimized campaigns across Google platforms, consistently achieving performance targets. Search Engine Optimization (SEO): Implement effective SEO strategies to enhance website visibility, increase organic traffic, and improve search rankings. Penalty Recovery Specialist Social Media Marketing: Develop and execute impactful social media strategies across platforms to boost brand awareness and drive user engagement. Analytics & Tracking: Expertise in setting up and managing analytics systems to track performance, measure success, and make data-driven decisions. AI & Digital Tools: Leverage AI-driven tools and other digital marketing platforms to streamline processes, enhance decision-making, and achieve better outcomes. Planning & Execution: Develop comprehensive monthly plans for installs and acquisitions, with a strong focus on achieving targets for spend, scale, and quality. Growth Hacking: Identify and implement innovative strategies to boost acquisitions and guide users through the conversion funnel effectively. A/B Testing & Experimentation: Conduct data-driven experiments to optimize campaigns, refine strategies, and improve performance metrics. Reporting & Operations: Build and maintain internal reporting systems to track data, validate partner claims, and ensure smooth financial operations. Thought Leadership: Lead by example, driving best practices in installs, acquisitions, and performance marketing strategies with a focus on data-driven insights and user behavior.