> Learning & evolving with Marketing & Digital Transformation practices in Education, Payments & Insurance industries (B2B & B2C) > Transforming & changing the way Insurance Advisor is seen; Working to help Insurance Advisors go Contactless as: (i) Lead for Marketing Project Management (all functions) & Digital function (ii) Execution Squad member of Creative & Integrated Media functions > Digital Marketing Enthusiast: Worked across FinTech, Education & InsurTech sectors with Brands like: PayU India, Ogilvy & Mather Experienced in leveraging digital universe for: i) Driving Sales ii) User Acquisition iii) Improving Brand Metrics iv) Scale Transactions v) Product Adoption vi) Revenue Growth Proven track record in formulating digital strategy for organizational business growth and branding. Partnered with industry best agencies for digital media buying, performance marketing, analytics, content marketing and social media marketing. > Core area of Expertise: Integrated Media, Digital Transformation strategy, Performance marketing (SEM, Display, Impact Buys, SMM, Affiliates, Email Marketing, Youtube Ads, Programmatic, Mobile Marketing), Web Analytics, Content Marketing & Product Launch Strategy