Seasoned, entrepreneurial Product Design leader & UX Strategist with over 20 years of experience specializing in Enterprise Platforms, including SaaS, eCommerce, and Shopping experiences. With a proven track record in driving digital transformation across diverse industries such as HealthTech, FinTech, Telecom, and Insurance, I excel in delivering seamless user experiences that fuel tangible business results through the power of AI and data utilization. Notable experiences & highlights include: • 20+ years of expertise in UX strategy and design leadership within enterprise environments, achieving a 40% boost in customer satisfaction and a 50% increase in user retention. • Led the launch of multiple enterprise SaaS and eCommerce products & platforms at Change Healthcare, resulting in a 30% increase in user engagement and a 23% reduction in time-to-market by leveraging enterprise design systems. • Collaborated closely with business, sales, product, engineering, and research teams to reimagine innovative customer experiences, ensuring seamless execution across a wide array of platforms and applications. • Co-founded a startup, XD Theory, also served as an Executive Creative Director & partnered with clients to deliver innovative advertising technology & first-to-market digital solutions for global brands like Nike, AT&T, and Viacom. • Implemented design-led strategies for Fortune 20-500 clients at Tata Consultancy Services, with a focus on scalable enterprise solutions. • Proven leadership experience in managing cross-functional teams globally, with deep expertise in design thinking and innovation.