Services

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Video meeting . 30 mins

Clarity Call

One sharp question, one straight answer from an FMCG pro
₹2,999
Popular
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Video meeting . 30 mins

Fractional CMO | Fit Call

Is a 1 or 3-month Fractional CMO right for your brand?
₹2,999
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Video meeting . 60 mins

Deep Dive Call

Your numbers reviewed + a written action plan in 48 hrs
₹5,999

About me

I help consumer brand founders and FMCG teams build brands that grow profitably. Over 10+ years at Colgate-Palmolive, Nivea, Reckitt, Tata Consumer and J&J Consumer, I have worked across field sales, a ₹300 Cr modern trade P&L, category development, shopper marketing and marketplace performance marketing. At Tata Consumer, I led Tata Soulfull's growth from ₹31 Cr to ₹72 Cr and scaled its distribution from 30,000 to 4 lakh outlets. At J&J Consumer, I managed the Skin & Fem Care portfolio (Stayfree, Neutrogena, Clean & Clear) and delivered 12% YoY growth. I work with three kinds of clients: • Founders starting a consumer brand: category choice, R&D, unit economics, pitch deck and product-market fit • D2C brands whose growth has slowed: diagnosis, positioning, channel GTM and performance marketing • Brand teams at mid-size FMCG companies: channel strategy, brand positioning and new launches Every session starts with your numbers, and you leave with a clear plan you can act on. MBA, MDI Gurgaon | BITS Pilani | ISB Executive Program in Digital Marketing & Analytics