Motivated and integrity-driven professional with a rare combination of left brain and right brain. Good in technology but best with strategic marketing. Longstanding collaboration experience across cloud, data, digital & metaverse-related tech & Marcom decisions. Deep experience in building teams (Technical, Operations, Marketing), growing brands, and rebranding in the executive leadership role. Always finding the answers for "What to solve, how to solve, how to create USP, new ways of human & tech collaboration, what are business differentiators and light at the end of the tunnel." Annual spend management of USD 3MN (INR 25 CR) for marketing and brand propagation programs augmenting sales lifecycle across awareness, consideration, decision, and negotiation stages. Major spend buckets are lead & demand generation campaigns, social media ads, google ads, events & trade shows, strategic alliances, employee advocacy, and building internal brand champions. Branding is psychology that starts from within the organization and then propagates outside. Multiple initiatives to improve brand cohesiveness, trust, conviction, and advocacy for the brand, including the Buddy program for new employees, Great Place to work certification, personalised employee experience, managing the glassdoor portal, etc. Outcome-focused professional with a deep eye for problems and root causes. Believes firmly that creativity can only be explored with an innovative lens. A detailed eye for problems is required to bring innovative transformations because problems are the mothers of inventions. With an MBA, MA-Psychology & B. Tech, offers 11+ years of business success with a rich and diversified excellence in marketing, 360° branding, business development, process orientation, cost reduction, and stimulating transformational growth for start-up, midsize and multi-million-dollar organizations. Expertise spans multiple industries and sectors, including IT/ITES, Next-Gen engineering, ed-tech & manufacturing across domestic and international markets. Managed various challenging & strategic projects covering every important aspect of the value chain. Contact Number: 8828020407 email ID: manish.tandon.09@gmail.com