Digital Marketing Professional with 12+ years of work experience having vast knowledge in Digital Marketing techniques & platforms. -Heading customer Acquisition, Engagement, Branding and Retention for Paytm, Paytm Mall, Paytm First Games (App & Web) - Acquisition & Retention for Paytm - Acquisition & Retention for In-house Businesses - Team Hiring, Management. -Key strength areas: Search, Display marketing, YouTube Advertising, Dynamic remarketing, RLSA, Google feed setup, Shopping campaign, Gmail sponsored ads, Tag Management, App install & Engagement, Facebook Marketing (App & Web), Facebook DPA, Affilates, Strategic partnership, Doubleclick, Programmatic & video marketing, Tiktok marketing.