I am very passionate about sales and marketing. The most fascinating thing about the product and growth marketing is the challenge of communicating in a way that persuades and convinces consumers always require optimization - so you are optimizing for something that is both rational and irrational. I apply the same thinking in sales that I also apply in leadership, because whether to u are connecting with consumers or with your team, you are connecting with the fun irrationality of their logic - in order to bring ideas together, influence an outcome, and also optimize and scale for future growth.