Digital marketing strategist and business professional with over 15+years of experience working across different verticals such as E-commerce, E-publishing, Online Education, Travel and Real Estate. Possess hands-on experience in managing all paid channels. Being a Google Ads certified marketer, I have experience working towards multiple business objectives like ROI optimization, Lead generation and subscription marketing. He travels a lot and is a competitive badminton player. Manikandan is also a problem solver and is known for his quick wit and team management.