As a Chief Manager at ICICI Bank, I have over 16 years of experience in the banking sector, specializing in digital channels strategy, campaign analytics, and execution. I manage the digital campaign analytics and execution team, which is responsible for delivering insights and recommendations on customer behavior, loyalty, and retention across various digital platforms and products. My core competencies include SAS, SQL, MS Office, MS Excel, and Clementine, which I use to conduct data analysis, business analysis, market analytics, card analytics, and campaign management. I also have a PG Diploma in Banking from ICICI Manipal Academy, with a focus on credit risk management. My mission is to leverage data and analytics to enhance customer experience, engagement, and satisfaction, and to support the digital transformation and growth of ICICI Bank.