Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. Prepare reports of findings, illustrating data graphically and translating complex findings into written text. Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data. Measure and assess customer and employee satisfaction. Measure the effectiveness of marketing, advertising, and communications programs and strategies. Forecast and track marketing and sales trends, analyzing collected data. Identifying new sales leads Pitching products and services Maintaining fruitful relationships with existing customers When it comes to generating leads, day-to-day duties it includes: Researching organizations and individuals online (especially on social media) to identify new leads and potential new markets. Researching the needs of other companies and learning who makes decisions about purchasing Contacting potential clients via email or phone to establish rapport and set up meetings Generate appointments and quotes by means of proactive outbound prospecting and lead activity management in an effort to qualify and market our solutions to potential customers. Work directly with marketing to discover opportunities from leads, and set appointments from those leads. Use of strong selling and influencing skills to set up qualified appointments. Log, track and maintains customer contact and contact records.