With over 14 years of experience in marketing, branding, and business leadership, I am passionate about creating and executing ROI-driven campaigns across all platforms and channels. I have worked with leading consumer durables, lifestyle, and fashion brands, such as Casio and Usha, to launch and build impactful products and services based on customer insights and research. As a brand and acquisition manager at Amazon, I am responsible for developing and implementing the marketing mix, communication strategy, channel and pricing strategy, media planning and buying, and influencer management for the brands under the Amazon banner. I also manage and motivate a team of marketing professionals and collaborate with cross-functional stakeholders to ensure alignment and consistency. My goal is to take a digital-first and social media-heavy approach to building a strong community of customer loyalists and advocates for Amazon.