A change-leader with an entrepreneurial attitude and strong understanding of the customer perspective. With over 13 years of experience in marketing and communication I have crafted several successful strategies that have led brands to multiply their growth. Through an innate understanding of the market insights and behavior patterns, I infuse the customer perspective with business decision-making directly affecting the customer touchpoints. A Digital Content Marketer, Editor, Client Servicing Professional, and a qualified Journalist, I have donned many hats in my professional journey so far. I have developed and implemented communication strategies for various FTSE500 organizations across Europe, North America, and MEA developing an inherent culture flexibility to suit the evolving global marketplace. I possess multi-channel expertise encompassing various digital platforms and industries like fintech, infrastructure, HR-tech and retail. I focus on customer engagement through end-to-end content creation, project management, digital marketing, and enhancing customer delight. I create effective and targeted product messaging through deep understanding of the product, target audience, timelines, market performance, and competitor analysis.