As a professional with over 10 years of digital technology experience, I have consistently delivered success across a variety of roles within the ads & data monetization teams for businesses spanning diverse industries. This has enabled me to be a key decision-maker involved in the GTM and implementations for adtech/martech products, as well as allowed me to partner with the marketing teams of some of the largest brands in India, the UK, and the rest of the world. My experience spans operations, product, and business functions, enabling me to approach challenges from a holistic perspective. - Led the monetization and user acquisition teams at ScoopWhoop, doubling advertising revenues for two consecutive years. - Was instrumental in launching the app install product at Paytm Ads and led the initiative for predefi ned audience segments for various advertiser goals. - Led GTM and adoption for advertising measurement products (TikTok Pixel, MMPs, impression/click tracking) for TikTok in India, assisting hundreds of advertisers in implementations and delivering regular training to a 500+ business team. - Pioneered the MVP and led the launch for a new affi liate advertising product that leverages Airtel's offline network of 1.5 million retail agents in India who use the Airtel MITRA App. The product enables retailers to earn affiliate commissions by driving online outcomes for advertisers such as mobile app installs, subscriptions, or leads. Learn more about the product here - https://www.youtube.com/watch?v=7r8575r9s3U