Designing the GTM with Manan Kapur

Having the right Go-to-Market (GTM) strategy can make or break a business. Why is GTM important?

• It helps you reach out to the early adopters who will promote your product, pay for the product and define the future roadmap
• Having a wrong GTM can lead you to drop the idea or sunset the product sooner than it should have
• Targeting the wrong audience can take you on a path where your vision gets blurred by the customer feedback.

As I have been through this journey multiple times & am passionate about solving consumer problems, happy to get on a brainstorming call.