User research/ Research design/ Research Audit

Trying to understand a new market, user group or build a new business/product? I can share insights and advice on research design and help you figure out the best types of research for your objective.

I have 9+ years in research across both qualitative and quantitative primary and secondary research encompassing in depth interviews, surveys, focus group discussions, participatory research, ethnographies, data analytics and literature reviews.

I have done research for grassroots non-profits, in the tech team of a start up, for multi-country UN research studies resulting in 3 UN publications and a Best of UN Research Award in 2021 out of 700 UN publications since 2014 and research to inform brands in a corporate strategy consultancy.