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What's inside the document:
Industry Overview — Market size, growth rates, and why India is exceptional for restaurants
Concept & Business Planning — Frameworks for concept selection, market research, and writing a full business plan
Location Selection — Scoring framework, space requirements by restaurant type, interior design principles
Licenses & Legal Compliance — Every license needed (FSSAI, GST, Trade, Fire, Liquor, etc.) with costs and timelines
Investment & Financials — Full CAPEX breakdowns for small cafes and casual dining, monthly OPEX structure, funding options
Menu Engineering — The menu matrix (Stars/Puzzles/Plow Horses/Dogs), food cost formulas, pricing strategy
Staffing & HR — Full org chart with salary ranges, hiring strategy, training programs
Technology & Delivery — POS system comparison, Swiggy/Zomato strategy, full tech stack
Marketing & Branding — Month-by-month launch plan, Instagram strategy, influencer playbook, retention tactics
Daily Operations — Opening/closing checklists, 8 critical KPIs with formulas
Scaling & Franchising — When and how to scale, franchise model, common fatal mistakes
12-Month Roadmap — Step-by-step milestone calendar from day one to profitability