Possess 10+ years of full professional experience in UX/UI Design, Product Design, understanding and simplifying the complexity behind online platforms to build intuitive user experience. Follow UCD along with design thinking method, Lean UX, pragmatic design, UCI as per feature requisite in conceptualising and developing creative solutions that meet business objectives in a timely manner. Comprehensive knowledge of digitalization, branding, corporate identity, typography, BTL, F&B, online retails, fashion, omni-channels, BTB SaaS products, end-to-end journey, curious and willingness to learn more. Up-to-date in applying latest AI tools to enhance design-Ops such as: virtual assistance, design automation, leveraging NLP algorithm, accessibility ensured. Team lead, seasoned design manager and self-driven with ability to handle multiple projects simultaneously, building up design team and meet tight project deadlines on the roadmap, ability to build a positive relationship with colleagues, clients and stakeholders.