Retail Planning, Buying & Merchandising with Maiyankini Bose

Retail Planning & Buying

Fashion Retail Business Models- Business context clarity

1. MBO, EBO, Distribution, Ecom D2C, Ecom Marketplaces
2. Role of planning, Buying & merchandising
3. Categories and sub-categories in Fashion across genders

Understanding the Fashion Consumer

1. Men, Women’s and kids buying behavior- Brands in these categories and their merchandise assortment study
2. Brand Profiling- Luxury, Bridge to Luxury, Premium, Mass
3. Occasion-based vs daily wear
4. Products pricing process & benchmarks

Fashion Seasonality & Lifecycle

1. Spring/Summer, Festive, Winter
2. Newness vs continuity
3. Product Life cycle
4. Fashion risk vs core stability- Selection of Core styles vs Fashion merchandise