From the very beginning, my interest and focus are on Digital Brand Marketing and creating a sustainable brand positioning in Digital space using Media Strategy, Planning, Buying, Data Analytics. Taking this as a vision, I have worked with 40+ brands directly or indirectly to contribute to Digital Brand Marketing on revenue-focused and growth-focused buying. For these brands, I have used diversified programmatic and non-programmatic tools and ad-tech solutions, along with data and analytics-driven strategies. Right now, I am part of the GoZayaan Marketing & Communications team, sharing my knowledge and expertise as Media Lead, to reach out to Travelers of Bangladesh, Pakistan, and several other regions with GoZayaan’s value and unique propositions, and make the brand established as Top Player not only in South-Asian OTA industry, but also with a vision to establish GoZayaan as one of the top players in global OTA industry, with help of Digital Marketing, Advanced Ad-Tech and Programmatic buying, and Advanced Data & Analytics driven strategy. Previously, I have worked in a Programmatic direct and RTB-based ad-tech company named Adplay Technology Limited. Here, I am responsible for the operations of multiple platforms and running digital campaigns on those platforms for brands. Apart from AdX and DSP, I have responsibilities to manage some Programmatic Direct platforms such as Unity, Viber, Imo Messenger, ShareIt, MX Player, Opera, Gameloft, Value Impression, etc, also a direct relationship with top local publishers as well. I started my career in one of the finest Digital Marketing Agency "GEEKY Social" back in 2013 as a part-time officer, where I was assisting my senior officers in media planning and client communications. In 2014, I joined there full-time, taking major responsibilities to client communications, media planning, campaign execution, and reporting & analyzing the ROI. Here, I got the opportunity to work with Aarong Dairy, Partex Group, ColorsFM, Winner Clothing, etc. Even, I was one of the core organizing team members of F-commerce Summit 2015 & 2016 and Inbound Digital 2016 by GEEKY Social. In 2017, I joined Bitspearhead Limited as a full-time executive for campaign management and operations on multiple digital platforms in Bangladesh. My first project after joining here was to manage a 3D Advertising campaign for Brands on Television.