As the Director Marketing at BYJU'S FutureSchool, I lead the marketing function of an online learning platform that offers live and interactive classes for K-12 students. I have over a decade of experience in growth marketing, with a focus on the education and consumer sectors. My core competencies include e-commerce, digital marketing, offline marketing, and business management. I have successfully launched and managed multiple marketing campaigns across SEM, SEO, Facebook, email, and SMM channels, achieving impressive results in customer acquisition, retention, and loyalty. I have also built and led high-performing marketing teams, managed budgets and resources, and aligned marketing strategies with business goals and customer needs. With an MBA in marketing from the Indian Institute of Management, Bangalore, I have a strong foundation in marketing principles and practices, as well as data analysis and decision making. My mission is to leverage data, insights, and technology to deliver impactful and personalised learning experiences for students. I am passionate about creating value for customers, partners, and stakeholders through innovative and effective marketing solutions.