Mahesh Krishnan

I understand how confusing it is to get started in Advertising and how the journey of a Copywriter looks and feels like. Trust me, I have been there. Truth be told, the very first time I stepped into an Ad Agency, I didn't fully understand my role.

I assumed it involved writing, but what I didn't know at that time was that a Copywriter is essentially an ideator, he/she/they propels the creative machine at an agency, fuelling it with concepts, thoughts, madness and what not. That thinking part is where most copywriters get stuck. And getting stuck is natural, normal and to be expected. It happens to even the best of us. It happens when we least expect it. It can happen and it will happen to one and all.

This alone should give you the confidence to start. This is a level playing ground in my honest opinion. You have a chance to make it to the top as one of the best Copywriters of your time if you really try hard. However, one must understand that I can only guide you with my experience, you will have to write and write and struggle and sweat and lose and win and panic and again write before you will get to a level where you can refer to yourself as a Copywriter with confidence.

I cannot make you a great Copywriter overnight. If I could, I would've churned our brilliant Copywriters, because the world needs good writers, maybe more than ever. So yeah, shoot many any questions and I will try to answer them.

Frankly, I am here to meet young and passionate Copywriters with the single hope that as I tell you some of my tips and maybe guide you, your dreams will inspire me even more in this journey. In that sense, you will be my mentor. Crazy, yet true.