I'm currently the Director of Growth at TripleDart, and I work with SaaS companies on their Marketing. Before joining TripleDart, I spent close to 8 years working in Digital Marketing and Product Marketing for Freshworks. Post Freshworks, I was heading Marketing @ Lummo for a year where I managed Demand Generation, Product Marketing, and Marketing Operations. When it comes to marketing, I'm a jack of all trades (and master of some!). I know my way around Search Engine Marketing, Display Advertising, Search Engine Optimization, Web Analytics, Social Media Marketing, and more. I've worked with a whole host of tools, including Google Adwords, Google Analytics 360, SEMRush, and a whole bunch of other acronyms that you probably wouldn't find interesting. In my Product Marketing role, I was responsible for Sales Enablement, Product Launches, and Revenue Acceleration efforts. I worked closely with the product teams to optimize positioning and messaging, and I was always on the lookout for ways to improve the user experience. I'm a big believer in the power of data-driven decision-making, and I've used a variety of tools (such as Google Analytics, Ahrefs, and SEMRush) to help me gather and analyze data. I've also got plenty of experience in Marketing Operations, which is all about streamlining marketing processes and making sure that everything runs smoothly. I've worked with tools like Marketo, Salesforce, and HubSpot to automate marketing tasks and improve efficiency. Whether setting up email campaigns or managing lead-scoring models, I'm always looking for ways to make marketing more efficient and effective. I firmly believe in the power of lifelong learning, and I'm always looking for ways to improve myself and my work.