Mahesh Prakash is an experienced Sr. Executive in Performance Marketing, with a background in Digital Marketing. He holds an MBA in HR & Marketing from Swami Vivekanand Subharti University, and a Bachelor of Technology in ECE from DAV College of Engineering & Technology, Kanina. He has extensive knowledge of paid advertising on platforms such as Google Adwords, Bing PPC, Trivago, TripAdvisor, and Facebook Ads, and has achieved Google Analytics and Google Adwords certifications. He is proficient in using SEMRush, Hotjar, Hotfrog, Data Studio, Open graph, and BIME. Mahesh's professional skills also include consultation on Digital Marketing. Currently, he is working as Sr. Executive in Performance Marketing at Barkyard Pvt. Ltd. His role is to promote the business and generate revenue through various paid platforms, including Google Adwords, Bing PPC, emailers, and push notifications. Mahesh is responsible for conducting research and development on paid platforms for enhancing CTR & ROAS, and has significant experience in shopping campaigns due to the E-commerce nature of the business. Prior to his current role, Mahesh worked as Sr. Digital Marketing Officer (PPC) at Acknown Technologies Pvt. Ltd., where he promoted hotels and generated leads through paid advertising on different platforms, such as Google Adwords, Bing PPC, Trivago, and TripAdvisor. He was responsible for R&D on paid platforms to enhance ROI. He also worked as Sr. Digital Marketing Officer (PPC) at Riya Travels & Tour INC, where he promoted and branded the business in the USA and Canada through paid advertising on Google Adwords, Bing PPC, and Facebook. Before that, Mahesh worked as SR. Executive – Digital Marketing at Online Trouble Shooters, where he managed AdWords projects, handled On-Page and Off-Page Optimization and Website analysis, and made skilful use of social media through Social Media Optimization to gain traffic on the website. Mahesh is fluent in Hindi and English, and in his spare time, he enjoys reading books and listening to music.