Mahadevan Iyerr (Mahaa) has held CXO roles at Landmark Group, Tesco, and RR Donnelley. His leadership experience spans Analytics/AI, Digital Transformation, and Customer Experience Management.
He has developed and coached over 500 people and has provided practical inputs to fine-tune the product strategies and roadmaps for around 10-12 start-ups.
He helps businesses achieve profitable growth and scale with actionable insights and AI-enabled digital solutions, focusing on customer engagement, shopping experience, and product strategy.
How can I help professionals?
- Mentoring to accelerate careers in Analytics, Customer Loyalty, and Digital Transformation.
- I combine skill-building, network development, and personal brand-building to help professionals achieve their career goals.
How can I help start-ups (Omni B2C businesses - Retail, E-commerce, D2C brands, & QSRs)?
- Combining domain expertise and omni-customer insights to help businesses achieve profitable growth across stores and online.
- Reviewing, designing, and implementing omni-customer experiences and loyalty programs to enhance customer lifetime value and reduce acquisition costs for new customers.
- Integrating external secondary data with internal performance data to help develop practical, measurable product and pricing strategies.
How can I help SAAS start-ups (in the B2C customer experience & engagement space)?
- Assisting with the review of product roadmaps relevant to their target client segments.
- Supporting client engagements (during pre-sales or initial implementation) to create strategic connections with client CXOs.
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- Mahaa is currently the Founder & CEO of MAAVRUS, a leading provider of Analytics & Transformation services to Omni B2C businesses (Fashion, Grocery & Home Retail, QSRs, and D2C brands).
- Proven experience in driving strategic growth and productivity-enabling programs using AI, Digital, and Customer Value Management.
- Passionate about working with young professionals and start-ups to help scale careers and businesses.
Below are links to some of my videos:
Innovative approaches for discovering breakthrough insights
https://www.youtube.com/watch?v=R1SELK7I0Eo
0:02 / 3:48
Analytics to grow Digital Commerce and Improve Digital Marketing RoI
https://www.youtube.com/watch?v=pjmTyVS9sAg
https://www.youtube.com/watch?v=SfwtRtjaQWk
2:23 / 3:55
How important is Hyper personalization in Fashion Retailing?
https://www.youtube.com/watch?v=ueztCeUYZtc
Having worked with Mahadevan for close to 6 years at Lifestyle International, I can vouch for his CRM domain expertise and analytical skills, which he utilized to garner customer insights and implement ideas, resulting in a strong loyalty base. He also led their business transformation to Omni-channel retail and successfully implemented new technologies to enhance customer engagement across online and offline channels.