Testimonials

  • Pinned
    You will enjoy chatting with Mahaa. He keeps his advice practical & simple. Have hugely benefitted from his sessions.
    Many

Services

Video meeting . 15 mins

Quick catch-up

Analytics Professionals / D2C & B2C SAAS Start-ups
5001,000
Video meeting . 180 mins

Tailored advice for B2C SAAS start-ups

3 sessions of 60 mins each - to achieve product market fit
6,00012,000
Video meeting . 60 mins
2,0006,000
Popular
Priority DM . 2 days reply
100
Popular

About me

Mahadevan Iyerr (Mahaa) has held CXO roles at Landmark Group, Tesco, and RR Donnelley. His leadership experience spans Analytics/AI, Digital Transformation, and Customer Experience Management. He has developed and coached over 500 people and has provided practical inputs to fine-tune the product strategies and roadmaps for around 10-12 start-ups. He helps businesses achieve profitable growth and scale with actionable insights and AI-enabled digital solutions, focusing on customer engagement, shopping experience, and product strategy. How can I help professionals? - Mentoring to accelerate careers in Analytics, Customer Loyalty, and Digital Transformation. - I combine skill-building, network development, and personal brand-building to help professionals achieve their career goals. How can I help start-ups (Omni B2C businesses - Retail, E-commerce, D2C brands, & QSRs)? - Combining domain expertise and omni-customer insights to help businesses achieve profitable growth across stores and online. - Reviewing, designing, and implementing omni-customer experiences and loyalty programs to enhance customer lifetime value and reduce acquisition costs for new customers. - Integrating external secondary data with internal performance data to help develop practical, measurable product and pricing strategies. How can I help SAAS start-ups (in the B2C customer experience & engagement space)? - Assisting with the review of product roadmaps relevant to their target client segments. - Supporting client engagements (during pre-sales or initial implementation) to create strategic connections with client CXOs. _______________________________________________________ - Mahaa is currently the Founder & CEO of MAAVRUS, a leading provider of Analytics & Transformation services to Omni B2C businesses (Fashion, Grocery & Home Retail, QSRs, and D2C brands). - Proven experience in driving strategic growth and productivity-enabling programs using AI, Digital, and Customer Value Management. - Passionate about working with young professionals and start-ups to help scale careers and businesses. Below are links to some of my videos: Innovative approaches for discovering breakthrough insights​ https://www.youtube.com/watch?v=R1SELK7I0Eo 0:02 / 3:48 Analytics to grow Digital Commerce and Improve Digital Marketing RoI https://www.youtube.com/watch?v=pjmTyVS9sAg https://www.youtube.com/watch?v=SfwtRtjaQWk 2:23 / 3:55 How important is Hyper personalization in Fashion Retailing? https://www.youtube.com/watch?v=ueztCeUYZtc