I’ve always been drawn to understanding people — how we make decisions, build habits, trust products, or quietly disengage. That thread has followed me through roles in customer success, digital marketing, and research. I partner with clients to drive adoption, reduce friction, and create experiences that feel intuitive and human. The behavioural side of product and customer experience is where I’m most energised — whether through user research conversations, analysing usage patterns, building playbooks, or testing small changes that make a big difference. Academically, I have a Master’s in Psychology and an MBA from IIM Nagpur, which shaped how I think about behaviour at both an individual and business level. I enjoy blending that lens with practical problem-solving: What’s motivating someone here? Where is the friction? What would make this easier? I’m particularly interested in the space where behavioural science meets business outcomes — customer insights, decision-making, UX/CX, mental health, retention, and human-centered strategy. Outside of work, I love exploring new ideas, cultures, and hobbies (currently: jigsaw puzzling and metal jewelry making). I’m based in Bangalore and always happy to connect with people who are curious about humans and systems. Interests: Behavioral Economics, Psychology, Mental Health & Well-being, Human-Centered Strategy, Customer Psychology Skills: Customer Acquisition & Growth, Behavioral Insights, Digital Marketing, Stakeholder Management, Marketing Strategy, Project Management, Data Analysis, Customer Experience