I'm a passionate and driven marketing and commercial strategy expert with 13 years of experience in top-tier global organizations such as Procter & Gamble, Wella Company and Amazon. I have experience of working across personal care, beauty, and services (OTT) sectors with stints in handling multiple brands, channels, and diverse teams. I've demonstrated success in setting up E-Commerce, Digital & Social Media Strategy for businesses from scratch. I have also been a part of the India leadership team and regional marketing councils in previous stints. My experience includes: Full P&L management for category/portfolio, developing and executing brand growth roadmap, white space launches, consumer and trade insights, multi-media playbook design and execution, trade marketing and commercial negotiations, managing external partners and customers, and influencing country and regional leadership. Outside of work, I am a fitness enthusiast and also like to read and paint in my free time.